Video Marketing is a great way to educate potential customers and help them get to know you and your product or service. More than half of purchasing decisions are now made online and videos are the best way to connect to your audience and convert them from consumers of your online content and messaging to real customers.

Below is a long list of statistics on why video marketing is the hottest new thing since sliced bread. Videos help ease potential customers to your door feeling confident and excited to meet you in person and spend their money at your place. Why? because they feel like they know you already.


1. Videos Increase People’s Understanding Of Your Product Or Service by 74%

2. YouTube Is The Number Two Search Engine In The World

3. A Third Of All Online Activity Is Spent Watching Video

4. The Average Internet User Is Exposed To An Average Of 32.2 Videos In A Month

5. Every Day 100 Million Internet Users Watch An Online Video

6. 50% Of Users Watch Business Related Videos On YouTube Once A Week

7. 75% Of Users Visit The Marketer’s Website After Viewing A Video

8. 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week

9. An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month

10. 80% Of Internet Users Remember The Video Ads They Watch Online

11. 26% Of Internet Users Look For More Information After Viewing A Video Ad

12. 22% Of Internet Users Visit The Website Named In A Video Ad They Viewed

13. After Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad

14. Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video

16. Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email

17. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign

18. 80% Of Internet Users Remember The Video Ads They Watch Online

19. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video

**Facts via QuickSprout, InSivia, and DigitalSherpa